PRIVATE PARTNERSHIP PROPOSAL · AUGUST 2026
PREPARED FORArlington, Virginia · Established 1994

Turn a multi-level sports destination into one relationship-building system—before, during, and after every game.

THE ADVANTAGE IS ALREADY HERELIVE
One neighborhood institution.Hundreds of reasons to return.

The Where connects the game, the guest, and the next invitation.

3game-day
levels
100+televisions
throughout
365days
a year

Venue details shown here are based on proposal inputs and will be confirmed during discovery.

THE WHOEvery kind of fan→THE WHYThe game, the group, the tradition→THE WHERECrystal City Sports Pub
THE OPPORTUNITY

You have already built the destination.
The Where makes it personal.

Crystal City Sports Pub does not need a new reason to matter. It needs a system that recognizes why each guest chose it, gives them simple ways to share what they want while they are there, and turns that input into a more responsive live experience and a more relevant reason to return.

01

Guide the moment

Help fans find the right game, floor, screen, sound, special, and atmosphere with less uncertainty.

02

Know the guest

Build useful, permissioned fan profiles around teams, traditions, visit patterns, groups, and preferences.

03

Grow the relationship

Use what guests share to create timely return invitations, qualify event leads, manage rewards, and give owners clear next steps.

THE GUEST EXPERIENCE

Value first.
Relationship second.

The guest experience remains entirely Crystal City Sports Pub. The Where works behind the scenes to help the team understand what guests care about and what may bring them back.

WHAT THE RESTAURANT GAINS

Guests see the matchup, floor, screen, sound, and featured offer before they arrive.

Open full guest demo
Illustrative example
9:41●●● 100%
CRYSTAL CITYSPORTS PUBEST. 1994 · ARLINGTON, VA
BIG GAMES TODAYVIEW ALL
NFL7:20 PM · Sound On
Philadelphia at Washington

3rd Level · Video Wall

HIGH INTEREST
MLB7:05 PM · Sound On
New York at Baltimore

Main Level · Sound On

Interactive preview · Choose a moment
THE OWNER VIEW

The Where learns the guest.
Then it learns the room.

Permissioned interactions can reveal useful patterns. AHA shows managers the information behind each recommendation, and the team decides what to act on.

Explore the full owner view
Illustrative demo data—not actual Crystal City Sports Pub information. Availability and timing depend on supported connected signals.
THE WHERE · OWNER VIEWTonight’s Room Intelligence
Estimated guests present214Across three levels
Matched guest profiles9645% of room
Returning mix55%Above typical
Celebrations6Staff prompts
Tonight’s RoomIllustrative signals
38Feature-team followers
17Prior wings + pitcher guests
26Likely to stay for a second game
31Guest poll responses
STRONGEST SIGNALRivalry-game energy + shared food
AHA: Tonight’s RoomAI’s Helpful Advice

Tonight’s crowd is more rivalry-game and group-driven than a typical Thursday. Consider featuring the wings + pitcher pairing on the 3rd Level and mentioning the weekend lineup before halftime.

Why AHA recommends this17 prior pairing guests · 12 returning team followers · similar crowds favor shared offers
KNOWWho may be present
→
UNDERSTANDWhat available signals suggest
→
IMPROVETonight’s experience
THE INTELLIGENCE LOOP

From one guest signal
to a better next decision.

Here is how one guest action can improve the next recommendation.

01

Guest Intelligence

Jordan follows Washington and responds to shared-food offers.

02

Presence Intelligence

Available signals indicate Jordan may be here tonight.

03

Room Intelligence

Using available signals, Jordan appears among 17 guests interested in wings, pitchers, and feature-game viewing.

04

Experience Intelligence

Consider featuring the wings + pitcher pairing on the 3rd Level.

05

New Signals

Guests see it and may engage, order, or vote.

06

Better Guest Intelligence

The next rivalry-night recommendation gives those signals more weight.

OBSERVE→RECOMMEND→ACT→MEASURE→LEARNEach response can make the next recommendation better.
ONE CONNECTED SYSTEM

What the guest receives.
What the restaurant gains.

The guest and owner tools work together, so each guest action can lead to a clear owner response.

GUEST EXPERIENCERESTAURANT SIGNALOWNER ACTION
→Game guide + featured offers+Team, matchup, floor, sound, and offer interest✓Adjust the plan and invite the right fans
→My Pub fan profile+Identity, consent, teams, rewards, and visit behavior✓Recognize regulars and personalize returns
→Watch-party inquiry+Date, group size, space, budget, and intent✓Acknowledge, qualify, assign, and follow up
→Polls, votes, and contests+Daypart, product, and community preferences✓Turn a winning idea into the next activation
→Post-visit feedback+Reputation themes and recovery needs✓Draft a response for human approval
→Campaign engagement+What content, games, and offers convert✓Refine the calendar and the next invitation
INITIAL IMPLEMENTATION

The guest and owner experience,
built for one location.

Each part is configured around Crystal City Sports Pub’s actual spaces, game-day operation, group business, and brand voice.

01

Game-day guest layer

Restaurant-branded game guide, floor and sound details, specials, menu, fan polls, and visit planning.

02

Profiles, rewards + consent

Teams, interests, points, badges, approved preferences, opt-in language, and member management.

03

Watch-party pipeline

Group inquiry, instant acknowledgment, lead stages, task ownership, and follow-up prompts.

04

Return journeys

Three launch journeys: Game-Day Comeback, Birthday Crew, and We Miss You.

05

Reviews + social calendar

Supported-source workspace, AI-assisted drafts, approval rules, and eight monthly post concepts.

06

AHA owner intelligence

Live or near-real-time room view based on available supported signals, explainable recommendations, manager-controlled actions, response measurement, and learning over time.

We will evaluate and test one ordering path. Direct POS automation is included only when compatibility and scope are confirmed; third-party fees or separately approved custom work may require an additional quote.

PAYMENT TO LAUNCH

A focused path from concept
to a working system.

Target launch: 4–6 weeks after the initial payment and receipt of required materials. The schedule assumes one designated decision-maker and timely access and approvals.

1
DAY 0

Authorize + begin

Service agreement, $1,250 initial payment, kickoff scheduled, and decision-maker named.

2
WEEK 1

Discover + collect

Brand, menu, hours, game operations, events, reward rules, accounts, and order-route requirements.

3
WEEK 2

Build the guest layer

Crystal City-branded experience, profile and consent, rewards, polls, and group intake.

4
WEEKS 3–4

Configure the owner layer

Journeys, event pipeline, review and social workflows, AHA actions, and manager views.

5
WEEKS 4–5

Connect + test

Supported connections, order-route test, mobile/tablet QA, staff workflow test, and corrections.

6
WEEKS 5–6

Soft launch + go live

Selected-table or selected-shift pilot, team training, final approval, and full launch.

7
FIRST 30 DAYS AFTER LAUNCH

Optimize

This included optimization period begins on the full launch date—not the payment date. It covers managed monitoring, refinements, staff feedback, AHA review, and the upgrade roadmap, with no monthly fee.

WHAT CRYSTAL CITY PROVIDES

One decision-maker, real operating information, and fast feedback.

  • One decision-maker and the staff members who will test or approve the workflow.
  • Approved logo, menu, pricing, hours, specials, events, group information, and current photography.
  • Reward rules, campaign parameters, birthday offer, and the desired tone for guest communications.
  • Authorized access to relevant email, social, review, ordering, and POS accounts when in scope.
  • Feedback and approvals within two business days during build and testing.
FOUNDING RESTAURANT OFFER

Built for Crystal City.
Optimized with the team.

The founding offer covers implementation, launch support, and an included optimization period. Ongoing care is available after that period.

IMPLEMENTATION$2,500$1,250 to begin · $1,250 after testing and approval, before full launch
ONGOING CARE$499/monthBegins 31 days after launch · founding rate locked for 12 months

Implementation includes

  • Discovery, content collection, and technical/integration audit.
  • Guest and owner experiences configured for one location.
  • Profiles, rewards, three return journeys, group pipeline, reviews, social calendar, and AHA setup.
  • Manager training, soft launch, launch-day support, and managed launch optimization.
  • Post-launch performance review with refinements and an optional upgrade roadmap.

Founding terms

  • The $499 monthly rate is locked for the first 12 consecutive months of continuous service under the agreed founding scope.
  • The minimum initial commitment is the included first 30 days after launch, followed by three paid subscription months. After that, service continues month-to-month.
  • Platform fees, message usage, payment processing, ad spend, and separately approved custom work are outside the subscription.
  • Final scope, responsibilities, data handling, and dependencies are documented in a short service agreement and launch plan.
ONGOING CARE

Keep the system useful
after launch.

Ongoing care combines platform maintenance with Amanda-led strategy, support, and routine changes.

Platform care

Hosting, maintenance, security, and reliability updates.

Guest relationships

Profiles, points, badges, rewards, and member management.

Return journeys

Up to three active journeys with routine audience, timing, and message adjustments.

Engagement

Up to three active polls, contests, or equivalent campaigns.

Private events

Lead intake, acknowledgment, pipeline, and follow-up workflow maintenance.

Reviews

Supported-source workspace and AI-assisted drafts; public responses remain approval-dependent.

Social calendar

Up to eight AI-assisted monthly post drafts with an approval-ready calendar.

AHA service

Monthly insight summary, 30-minute strategy review, and prioritized recommendations.

Routine support

Up to four routine content/configuration changes and email support during business days.

A TRANSPARENT PATH TO LAUNCH

The demo brings the vision to life.
Implementation makes it real.

The current interactive experience uses illustrative sample data. No order, payment, message, public response, social post, or personal information is transmitted from the concept.

Guest dataThe Where uses connected restaurant systems, guest interactions, and permissioned sources. Crystal City controls how the information is used, and marketing consent remains separate from recognition and operational intelligence.
OrderingChoose and test one route: staff relay, approved ordering partner, or compatible direct POS.
Reviews + socialAI may draft; a human approves anything externally visible.
AI / AHALabel the data scope, provide evidence, and keep recommendations explainable.

Ready to turn more game-day interest
into repeat visits?

Prefer email? amanda@amandahuie.com

1. Approve the paid founding-restaurant implementation.2. Confirm one decision-maker and preferred kickoff week.3. Review the service agreement and submit the $1,250 initial payment.